Marketing intelligence
Franco Analytics builds commercial-grade marketing models and hands them to you as tools you can drive. Know what your marketing earns, where the next dollar works hardest, and why — with evidence you can put in front of a finance team.
Rigorous models built on your data — less black box, more calls you can act on this quarter.
Self-contained models you own and run, not software you rent by the login.
Methods you can see and defend — model fit, validation and assumptions in plain sight.
Know what your marketing earns, where the next dollar works hardest, and where a channel stops paying its way. Each tool turns your data into a model, the model into a clear call, and the call into growth you can measure — with the evidence to defend it.
Media mix modelling, causal measurement, brand portfolio, demand and promotions, customer value and media planning — each a self-contained, transparent model you drive, not a black box you rent.
What your media drives — and where the budget should go.
Four tools →Prove what your media actually caused, before you spend.
Three tools →Run your brands with the discipline of an investment fund.
One tool →Forecast demand and plan the promo calendar that pays.
One tool →What a customer is worth — and what to pay to win one.
Two tools →True net reach across channels, with no panel required.
One tool →The methods are published and the numbers reconcile. Franco's work runs from doctoral and peer-reviewed research to models validated in the field and reconciled line by line — so any figure can be defended on its arithmetic, not taken on trust.
Model fit on real client sales, with holdout validation built into the tool — not a number you take on faith.
Methods grounded in published research and a PhD — the working is on the record, not inside a black box.
Reconciled to your own workbook to four decimals, so every allocation can be defended on its maths.
The analyst behind the models. A marketing scientist who turns messy commercial data into decisions leaders can act on — bringing doctoral research and three decades in analytics to models built to be driven, not admired. Read more →
Tell us what you're trying to work out. We'll tell you which tool fits — or whether one does.
